Collaborators: Frank Hu, Joe Tang
Matching you with the right travelers, local guides, and other resources
For decades, along with globalization in full swing, travel has become popular. The travel industry is increasingly diverse, yet the traditional agency is still prevailing. In order to curtail the operation cost, the traditional agency usually gathers a large group, including people of diverse interests, ages, and professions. Sometimes the tourists cannot get along with each other. Additionally, the fixed schedules and routes are hard to be appreciated by every group member. Therefore, the experience with the traditional agency fails to meet the tourists’ expectation.
Mate Travel aims to eliminate the third party between the customers and tour guides in order to achieve flexible grouping based on customers’ ages, interests, professions and so on.
The traditional travel industry is outdated since people can find almost anything and any deals online. It lacks flexibility and requires travelers to follow their travel plans. The online operation is trendy in the travel industry. The following bar graphic shows the reasons of people choosing an agency, booking with online travel agency, and increasing trend of relying on the mobile to search travel information.
Travel modes split into social oriented and independent travel mode.
Interviewees complained about the traditional travel agency for the following reasons:
- Intense travel plan
- Not enough time for site visit
- Bad accommodation
- Too much time to advertise for some local tourism stores
My provisional persona, Lula Jenkins, is a designer living in Vancouver, BC, Canada. She would like to connect with other travelers and local guides through social media, rather than by the traditional travel agency.
EARLY STAGE SKETCH
Lula Jenkins would like to travel to the east coast with some companion. Mate Travel app allows her to search for other travelers by filling in the travel time, destination and preferred personal character. Through Mate Travel, she found Anne and started to talk about further travel plan. Also, they can easily find a local guide by searching for "Local Guides".